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Our News

¡°The Loar¡± Jazz Guitars and Mandolins

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Americans started making jazz guitars in 1883.  In 1920, the L5 jazz guitar and F5 mandolin, developing and constructing by Lloyd Loar, came of age and Gibson entered a golden age of innovation.  Lloyd Loar¡¯s contribution to string instruments continues to go recognized by many.

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Greg Rich, the custom shop manager of Gibson, established the brand name - ¡°The Loar¡± which was purchased by AXL in 2005 and started being manufactured at the company¡¯s plant in China.  AXL introduced a new generation of ¡°The Loar¡± jazz guitar and mandolin, combing expert craftsmanship and classic designs with upgraded features, to today¡¯s players and caused a sensation at 2008 NAMM show.  During the Musikmesse Frankfurt 2008, main importers were scrambling for the exclusive dealership for ¡°The Loar¡±.  The majority of dealers comment the overall quality of these jazz guitar and mandolin are fast approaching the U.S. quality level.  All customers give thumbs up for the excellent sound of ¡°The Loar¡± products.           

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From left:

Mr. Alan Liu, the CEO of AXL

Mr. Greg Rich, ¡°The Loar¡± Product Designer

From left:

Mr. Steve Patrino, the president of AXL USA

Mr. Alan Liu, the CEO of AXL

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All ¡°The Loar¡± jazz guitar and mandolin are hand carved by experienced instruments craftsman.  Every detail to these fine instruments is checked to assure a world class sound.  Also to assure a consistent quality sound we use very high quality materials such as German spruce, etc. 

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We are one of the only musical instrument factories in Asia to use Nitrocellulose Lacquer.  A very difficult process s, but assures a natural pure acoustic sound and will help preserve the instrument for 100¡¯s of years.        

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© 2008 Musician's Association of North America.  All rights reserved.